Motorola Iridium Global Satellite Personal Hand-Held Telecommunications System.

Consumer-Focused Loyalty Rewards Program Development.

TLP, a member of

Strategic Development for TLP New Business Proposals.

Program Development for TLP clients Frito-Lay's Doritos and Pepsi-Cola's Pepsi and Mountain Dew.

FreeRide.com

The Fast Lane to Free Stuff.

Consumer-Focused Site Functionality and Brand Delivery Audit.

View Danieli Consulting's Site Functionality and Brand Delivery Audit for FreeRide.com

WebFire Design

New Business Development Website Copywriting.

PepsiCo Beverages International

International Product Rollouts.

Wild Cherry Pepsi.

Strategic Positioning.

Creative Supervision:
TV Advertising,
Character Development,
In-Store POP Materials.

Advertising Copywriting.

e-Marketing Plan.

Trade Selling Tools.

New Pepsi Twist.

Strategic Positioning.

Creative Supervision:
Advertsing: TV, Outdoor,
In-Store POP Materials.

e-Marketing Plan.

Trade Selling Tools.

Caffeine-Free Pepsi.
Caffeine-Free Pepsi Light.
Caffeine-Free Diet Pepsi.

Strategic Positioning.

Trade Selling Tools.